Here are 6 simple steps for advertising your small business.
1 – Have a Website
Do I really need a website for my small business? – Yes, you do.
Having a website adds credibility to your business. Today, most companies have an online presence. As a result, customers will expect you to have a website. If you are not online, your business will look out of date.
A website is a place where you can communicate with your customers. On your website you can show your brand. You can tell people who you are and what you do. It also provides a place to answer questions that customers might have about your business.
A website also helps you to stay competitive. Your competition is online so you should be too. Many customers look online before buying a product, even if they are shopping in person. If you are not online, you could be missing out on potential customers.
Learn 5 tips for improving your business’s website.
2 – Optimize Your Website for SEO
What is SEO? – SEO helps your website rank higher in search results.
SEO stands for Search Engine Optimization. The way you structure your website and the content that you share can have a large impact on how easy it is for people to find. If you follow good SEO practices, you are more likely to appear in search results.
SEO is important for small businesses because ranking higher in searches means that more customers can find your business. Ranking higher also means that you can outrank your competition.
Learn more about SEO and digital marketing.
3 – Get on Social Media
Is social media important for my business? – Yes, it is important.
Social media makes it easier to get your name out to new customers. Right now, half of the world’s population uses some form of social media. Getting online provides the opportunity to reach a large audience and to make your brand more visible.
Another advantage of social media is that it keeps people thinking about your company. Regularly posting articles is an easy way to stay on people’s minds.
Most people check their social media accounts multiple times a day. As a result, social media can be a way to quickly reach customers. You can use social media to let people know about deal, events, or announcements.
Having a social media presence also helps you to stay competitive and to see what others in your industry are doing.
Learn 5 ways to grow your business with social media.
4 – Use Google Ads
Do Google Ads work for small businesses? – Yes, Google ads can benefit small businesses.
Google is one of the most highly trafficked websites in the world. Over 5 billion searches are typed into Google every day. As a result, advertising your small business with Google ads can be a way to reach a large audience.
location and to implement smart campaigns which are customized for small business needs.
5 – Set Up a Business Listing with Google
Is it expensive to set up a Google business listing? – No, it’s free.
Setting up a business listing on google is free and it makes it easier for customers to find your business. Today, many customers use the internet to locate business nearby. A google business profile allows your company to appear in Google maps and in local search results on Google.
6 – Make Print Ads
Should I still worry about print ads in 2020? – Yes, they are still important in 2020.
Although we live in a digital age, print ads are still an important way of Advertising your small business. Print ads can generate a stronger emotional response than digital ads. This may be because print ads appeal to more senses than digital ads. A reader can hold a print ad, hear the pages turn, and smell the pager. Digital ads cannot provide the same experience. As a result, studies suggest that people are more likely to remember and to respond to print ads compared to digital ads.
Learn how to create print ads that stand out.
By Kathryn Sanders
References
“5 Key benefits for Small Businesses”. Improve My Search Ranking.com. 22 Sept 2020.
“About Google My Business”. Google.
Hamit, Josh. “Why Do I Need a Website for My Small Business?”. Jimdo Blog For Small Business.
Heitman, Stephanie. “10 Effective Local Advertising Ideas for Small Businesses.” LOCALiQ. 22 Sept 2020.
Newberry, Christina. 23 Benefits of Social Media for Business”. Hootsuite. 2 May 2018.
Perricone, Christina. “The Ultimate Guide to Google Ads”.
“Why Print Matters in 2020”. Cash 4 Toners.
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